Author: petya

#mif3 Lindstrom настоява, че логото вече не работи или поне не е най-важното, за да бъде един бранд разпознаваем

#mif3 KR: The only thing a banks had, was trust. And they lost that. To get it back, they must shoot all the greedy guys that work there.

#mif3 KR: There's no such thing as mature brands. Just mature marketers. Marketers screw up brands, not the other way around.

#mif3 KR: Lovemarks are very personal. But they have to be authentic, they must be true. They must me trusted. Even toilet tissue ;)

#mif3 Kevin Roberts: I have no idea how you convinced the EU to let you in. But it was brilliant!

#mif3 KR: We must learn to surprise with the obvious

#mif3 The brand DOES NOT belong to the brand manager. It belongs to the people! @ всички бранд и проект мениджъри. Взимам си поука :)

#mif3 KR: Lovemarks invest in mystery, sensuality, intimacy

#mif3 Тhe tv and, your comp, and your mobile will all work together in an interactive way. Откога говорим за една медия с много платформи:)