#mif3 Kevin Roberts: I have no idea how you convinced the EU to let you in. But it was brilliant!
#mif3 KR: We must learn to surprise with the obvious
#mif3 The brand DOES NOT belong to the brand manager. It belongs to the people! @ всички бранд и проект мениджъри. Взимам си поука :)
#mif3 KR: Lovemarks invest in mystery, sensuality, intimacy
#mif3 Тhe tv and, your comp, and your mobile will all work together in an interactive way. Откога говорим за една медия с много платформи:)
# Mif3 KR: "The only question you wanna ask ppl about a commercial is: "Do you wanna see it again?"
# mif3 I wonder how many ppl will tweet this: Kevin Roberts: "Write this down! Fail fast, learn fast, fix fast"