#mif3 A smashable brand – можете да го разпознаете без да виждате име на продукта или лого. Приемери: Coca cola, McDonalds, Benetton
#mif3 Lindstrom настоява, че логото вече не работи или поне не е най-важното, за да бъде един бранд разпознаваем
#mif3 KR: The only thing a banks had, was trust. And they lost that. To get it back, they must shoot all the greedy guys that work there.
#mif3 KR: There's no such thing as mature brands. Just mature marketers. Marketers screw up brands, not the other way around.
#mif3 KR: Lovemarks are very personal. But they have to be authentic, they must be true. They must me trusted. Even toilet tissue ;)
#mif3 Kevin Roberts: I have no idea how you convinced the EU to let you in. But it was brilliant!
#mif3 KR: We must learn to surprise with the obvious